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B2B Social Media – or should it be P2P?

Published on April 13, 2011 By Hamish

Recently I was having a discussion with a ‘slow adopter’ to the whole Social Media explosion: he runs a successful business that mainly sells its services to other commercial organisations and the public sector. He argues that Facebook, Twitter and YouTube were of no use to him in his business and could see that LinkedIn [...]

How does Social Media work for Business?

Published on January 4, 2011 By Hamish

I think that Social Media is greatly misunderstood by many business people and their marketing advisers … most see Facebook and Twitter merely as another channel through which to sell to their customers and this misses the point entirely. Social Media gives you the chance to build a completely new type of relationship with your customers, suppliers [...]

21ST CENTURY WORD OF MOUTH

Published on October 4, 2010 By Hamish

For sixty years after the Second World War if you were a local business there were only really three things you had to do to market yourself effectively. Life was very straightforward. You took the biggest ad you could afford in Yellow Pages, relied a lot on word of mouth and, if you were very [...]