A recent study found that 80% of under-25s used a second screen to communicate with friends while watching TV and 72% used Twitter, Facebook or a mobile app to comment on shows. As the growth of social media demonstrates this trend will eventually get to us all! http://www.bbc.co.uk/news/technology-12809388 Social media companies are working out how [...]
Increasingly I have been noticing on TV adverts that instead of putting up the familiar web page addresses more and more you will see a Facebook link. Is this because.. Corporate websites are ‘boring’? People ignore web addresses in ads now? People can’t remember web addresses? Facebook is ‘new’ and more people are likely to [...]
This article articulates why a TV executive decide Twitter was good for his business. I reckon there are HUGE paralells for the rest of the business world! http://mashable.com/2010/11/05/tv-executives-twitter/