A while ago Facebook launched Places – an application for your smartphone that enables you to see what businesses are around you – wherever you are and then you can ‘check-in’ to that place and let your friends know where you are. From a business point of view it gives a great opportunity to connect [...]
For sixty years after the Second World War if you were a local business there were only really three things you had to do to market yourself effectively. Life was very straightforward. You took the biggest ad you could afford in Yellow Pages, relied a lot on word of mouth and, if you were very [...]